← Methodology
§ Persona · Buyer · v1 · April 2026

The Buyer score.

Weighted for entry cost and downside risk — the two things buyers care about most. Growth and momentum ride in the back seat.

§ 01 · Inside the score

What goes in, at what weight.

Affordability
Heavy weight

Price-to-income pressure, payment burden at current rates, and rent-vs-own crossover.

Risk
Heavy weight

Overvaluation pressure, household stress, and market-clearing stress.

Growth
Light weight

Price trajectory, migration & job quality, supply response.

Momentum
Light weight

Inventory shift, days-on-market shift, price acceleration.

§ 02 · Why this emphasis

Rising prices help sellers, not buyers.

Buyers care most about entry cost and downside risk. Compared to the composite, the Buyer score leans harder on risk and lighter on growth — rising prices are a negative for someone trying to enter, so celebrating appreciation with a higher score would be dishonest. Avoiding a bust matters more than catching an uptrend.

§ 03 · What this score isn't

A starting point, not a buy signal.

Not a recommendation to buy. Not financial advice. Not a price prediction. Coastal markets score lower on affordability than they feel — that's the truth, not a model defect.

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